Kenner Products introduces Strawberry Shortcake mini-dolls.ġ983 Four additional colors of Play-Doh are added, expanding the line to the “Basic 8” Rainbow Pack colors. Kenner introduces Stretch Armstrong, a 13” high figure that could be stretched up to four feet!ġ977 Kenner Products negotiates license for Star Wars property, which goes on to become the company’s most powerful toy success.Īlbert Steiner, one of Kenner’s founders, passed away in December at the age of 82.ġ978 Kenner Products breaks the $200 million sales mark, doubling its sales in just three years, due in large part to the enormous success of Star Wars.ġ980 Star Wars: The Empire Strikes Back toys are introduced and are a huge success. Kenner Products’ Six Million Dollar Man action figures lead the industry and also become the industry’s first successful television license.ġ976 Kenner Products moves to 1014 Vine Street, Cincinnati, Ohio.
Kenner’s Close’n Play phonograph makes it safe for younger children to play records.ġ968 General Mills purchases Parker Brothers.ġ970 Rainbow Crafts is merged into Kenner Products and Play-Doh becomes part of the Kenner line.ġ971 Kenner Products introduces Jukebox, a toy that played songs recorded by Kenner employees including “Spoonful of Sugar” and “Supercalifragilisticexpialidocious”.ġ973 Kenner Products introduces Baby Alive, which becomes the number one baby doll of the year.ġ975 Kenner Products breaks the $100 million sales mark. Kenner Products introduces Easy-Bake Oven.ġ964 Kenner’s “Gun that Shoots Around the Corner” entertains kids across the country.ġ965 General Mills purchases Cincinnati-based Rainbow Crafts, the Play-Doh manufacturer.ġ966 Kenner Products introduces Spirograph design toys.ġ967 General Mills purchases Kenner Products. The company was also one of the first sponsors of the Captain Kangaroo Show.ġ959 Kenner Products introduces the Give-A-Show projector, a product that was to be a success for over twenty years.ġ963 Kenner Products sets up a year-round New York showroom. Kenner Products introduces the Bubbl-Matic Gun.ġ949 Kenner Products’ Bub-L-Rocket sells over one million units.ġ956 Joseph McVicker, of the Rainbow Crafts Company, introduces Play-Doh, offered in a single color, white.ġ957 Three additional colors of Play-Doh are added.ġ958 Kenner Products becomes one of the first toy companies to use nationwide television advertising.
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